TITLE

Top 25 global advertising organizations

AUTHOR(S)
Endicott, R. Craig; Cardona, Mercedes M.
PUB. DATE
April 1999
SOURCE
Advertising Age;4/19/1999, Vol. 70 Issue 17, ps28
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article presents a guide to the U.S. agency holdings, specialties and 1998 gross income of the top global advertising organizations as of April 1999. The organizational trees presented illustrate the way agencies are reported in the Advertising Age Agency Report. Each level displays a worldwide gross income figure on a consolidated basis unless stated otherwise in the box. All agencies are shown at 100 percent of their returns. INSET: Methodology: How Ad Age compiles this report.
ACCESSION #
1786990

 

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