Top 25 global advertising organizations

Endicott, R. Craig; Cardona, Mercedes M.
April 1999
Advertising Age;4/19/1999, Vol. 70 Issue 17, ps28
Trade Publication
This article presents a guide to the U.S. agency holdings, specialties and 1998 gross income of the top global advertising organizations as of April 1999. The organizational trees presented illustrate the way agencies are reported in the Advertising Age Agency Report. Each level displays a worldwide gross income figure on a consolidated basis unless stated otherwise in the box. All agencies are shown at 100 percent of their returns. INSET: Methodology: How Ad Age compiles this report.


Related Articles

  • Noonan plants his roots at 1-800-Flowers.com. Cardona, Mercedes M. // Advertising Age;8/23/1999, Vol. 70 Issue 35, p15 

    This article profiles Jerry Noonan, chief marketing officer (CMO) of 1-800-Flowers.com. Noonan joined the company as its first CMO in August 1999. That is a little different from his last job, as senior vice president of worldwide marketing for Polaroid Corp. Noonan will head all marketing...

  • 800-Flowers revises plan. Williamson, Debra Aho // Advertising Age;11/20/1995, Vol. 66 Issue 47, pS-4 

    The article highlights the Web site of veteran direct marketer 1-800-Flowers.Com Inc. The company generates 10 percent of its $200 million in annual revenues from interactive retailing. It maintains advertisements on America Online, CompuServe, eWorld and other high profile sites. During a Web...

  • Budding future for 1-800-Flowers. Harrington, John // Crain's New York Business;05/28/2001, Vol. 17 Issue 22, p58 

    Focuses on the profit increase of 1-800-Flowers.com Inc. as an online purveyor of flowers, candies and gift baskets in New York, New York. Predictions of the company cash flow; Cost and online expansions of the company; Percentage of online visitors.

  • Social Shopping.  // Marketing News;1/30/2011, Vol. 45 Issue 1, p22 

    The article examines the use of social media in the marketing of electronic commerce. Application software which enables consumers to make purchases directly from companies on their home pages of online social networks such as Facebook and other social media is discussed. The company...

  • 1-800-Flowers up for grabs. Lenihan, Rob; Comiteau, Jennifer; McCarthy, Michael // Adweek Western Edition;12/15/97, Vol. 47 Issue 50, p42 

    Reports that 1-800-Flowers, the self-professed world's largest florist, began contacting agencies about its advertising accounts. Characteristic of the agency talks; Estimated value of the account; Description of McCann-Erickson's television work for 1-8000-Flowers; Value of purchases made...

  • 1-800-Flowers blossoms on fresh mix of goods. Messina, Judith // Crain's New York Business;9/30/2002, Vol. 18 Issue 39, p51 

    Reports the increase in the sales of 1-800-Flowers.com Inc. in New York City. Stock prices of the company; Percentage of orders from the Internet; Company history.

  • A faint fourth quarter. Tierney, Jim // Multichannel Merchant (Penton Media, Inc.);May2008, Vol. 4 Issue 5, p10 

    The article reports on the decline in revenue of most U.S. online retailers in the fourth quarter of 2007 based on the analysis of Tully & Holland. Only 1-800-Flowers.com has reported double-digit revenue growth in its bottom line. Stuart Rose, managing director of the bank, says that the...

  • The Black Box. Campbell, Mike // Bank Marketing;Apr99, Vol. 31 Issue 4, p8 

    Discusses the essentials of online customer service to sell products. Features of the service demanded by customers; Implementation of customer service software NetAgent from eShare by floral retailer www.1800FLOWERS.com; Features of the interactive customer service software LiveContact from...

  • 1-800-Flowers.com Plays Up Nonfloral Items. Miller, Paul // Catalog Age;Jan2001, Vol. 18 Issue 1, p6 

    Reports on the expansion of multichannel marketer 1-800-Flowers.com. Increased sales of nonfloral gift items; Catalog mailing sent to customers in November 2000; Company's redesign of its Web site to reflect its diverse product offering; Collaboration with catalog production agency Market...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics