TITLE

Change 101: Back to Basics

AUTHOR(S)
Gillis, Tamara
PUB. DATE
April 1999
SOURCE
Communication World;Apr/May99, Vol. 16 Issue 5, p28
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Examines the need for business communicators to find their places in the organizational change cycle and make communication an integral part of change to survive. Reasons why organizations change; Agents of change in the organization; Participation of communicators in the change process; Study on the perceptions of public relations officers to themselves as change agents.
ACCESSION #
1786567

 

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