Local Television News Anchors' Public Appearances

Bradshaw, Katherine A.; Foust, James C.; Bernt, Joseph P.
June 2005
Journal of Broadcasting & Electronic Media;Jun2005, Vol. 49 Issue 2, p166
Academic Journal
Top local anchors (50.4%) were surveyed about community appearances. They personally schedule and make appearances regularly and see them as beneficial to causes, ratings, and their careers and communities; they paradoxically realize appearances take time from producing a quality broadcast. Results illustrate Bantz's (1985) theory of normalization of conflicts among journalistic, business, and entertainment norms; respondents agreed across most demographics, but exceptions support Berkowitz's (1993) scholarship on news-worker socialization. Most reported making appearances that are covered as news. Younger and small-market anchors were more likely to link public appearances to ratings; older anchors were more likely to equate appearances with community service.


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