TITLE

Nets, stations need new deal

PUB. DATE
April 1999
SOURCE
Advertising Age;4/19/1999, Vol. 70 Issue 17, p54
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on the impact of the financial actions taken by American Broadcasting Co. and Fox on the advertising industry in the U.S. in April 1999. Risks associated with the move of the television networks; Influence of the move of the firms on their performance; response of advertising agencies to the actions of the networks.
ACCESSION #
1784915

 

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