TITLE

State officials say B&W tried to avoid anti-smoking ads

AUTHOR(S)
Teinowitz, Ira
PUB. DATE
April 1999
SOURCE
Advertising Age;4/19/1999, Vol. 70 Issue 17, p48
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on an agreement signed by tobacco marketer Brown & Williamson Tobacco Corp. in November 1998. The company, along with four other tobacco marketers signed an agreement that will remove tobacco advertising from U.S. outdoor boards by April 23, 1999. In its place, 46 state Attorneys General have the chance to plaster anti-smoking messages on them, at the tobacco companies' expense. However, the states say that Brown & Williamson tried to renege on the agreement. They say the marketer canceled its media contracts as a way to get out of putting up anti-tobacco messages.
ACCESSION #
1784914

 

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