TITLE

Magazines report gains despite some soft spots

AUTHOR(S)
Kerwin, Ann Marie
PUB. DATE
April 1999
SOURCE
Advertising Age;4/19/1999, Vol. 70 Issue 17, p46
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article deals with the improved financial state of the magazine advertising industry in the U.S. in the first quarter of 1999. The industry recorded a 2.1 percent increase to 53,805.09 advertising pages for January through March compared with the same period last year. March growth, in large part, is attributable to General Motors Corp. advertising spending. Two other categories driving business in the quarter were technology and drugs or remedies. Technology, up 1.1 percent in advertising pages to 5,033 recorded the second-highest total of advertising pages of any category for the first three months. On the other hand, the drugs and remedies category was up to 16.6 percent to 2,714 advertising pages.
ACCESSION #
1784913

 

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