Avon boosts spending, trims titles from print buy

Cardona, Mercedes M.
April 1999
Advertising Age;4/19/1999, Vol. 70 Issue 17, p42
Trade Publication
This article announces the increase in advertising spending of Avon Products in 1999. Avon products will improve its advertising spending by about 50 percent this year, but fewer magazines will share those extra dollars. Hence, the cosmetics marketer will spend about $100 million worldwide, up from $66 million in 1997. Publishers said Avon is particularly interested in magazines' proposals for using the Internet in promotions and brand building. In this regard, Avon is reviewing its global print schedule, which has included at times as many as 60 books in the U.S. alone.


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