TITLE

Art.com seeks shop for branding ad campaign

AUTHOR(S)
Cardona, Mercedes M.
PUB. DATE
April 1999
SOURCE
Advertising Age;4/19/1999, Vol. 70 Issue 17, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article announces the decision of Art.com to search for a new advertising agency that would put a more traditional marketing frame on its cyber-gallery in April 1999. The company wants to do general advertising to promote its name recognition and improve traffic to its Web site. In this regard, the online retailer has sent out a request for proposals to general advertising agencies. Hence, the chosen advertising firm will launch a brand-building campaign in the fourth quarter using traditional media.
ACCESSION #
1784896

 

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