TITLE

L'Oreal brings a classic brand back to the U.S

AUTHOR(S)
Cardona, Mercedes M.
PUB. DATE
April 1999
SOURCE
Advertising Age;4/19/1999, Vol. 70 Issue 17, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the return of Helena Rubinstein to the U.S. market in April 1999. Helena Rubinstein comes full circle this month, returning to the market for the first time since the early 1980s. L'Oreal has opened a Helena Rubinstein salon and store in New York City, as a pilot for the brand's reintroduction into its home country. Once a staple of department-store counters, Helena Rubinstein withdrew from the market in 1983, three years after it was bought by a group of private investors.
ACCESSION #
1784895

 

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