TITLE

Motel 6 ads seek to reassure public about its clientele

AUTHOR(S)
Goetzl, David
PUB. DATE
April 1999
SOURCE
Advertising Age;4/19/1999, Vol. 70 Issue 17, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on the advertising campaign of Motel 6 in the U.S. in 1999. The $13 million television (TV) and radio effort from the Richards Group breaks on May 3 and is designed to dispel any notion that Motel 6 attracts disreputable guests. In addition to national network, cable and syndicated TV, spot will be used in California and Texas, where the company has a heavy presence. Since 1997, Motel 6 advertisements have focused on the $600 million spent to upgrade the facilities. The chain competes in the growing economy segment of the U.S. lodging market against such brands as Super 8, Days Inn and Choice Hotels International's EconoLodge.
ACCESSION #
1784886

 

Share

Read the Article

Courtesy of NEW JERSEY STATE LIBRARY

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics