TITLE

American Eagle agrees to outfit Dimension Films' casts

PUB. DATE
July 2000
SOURCE
Advertising Age;7/24/2000, Vol. 71 Issue 31, p54
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that American Eagle Outfitters Inc. had entered a marketing deal with Miramax Films Corp.'s Dimension Films unit that includes joint promotions and advertisement efforts aimed at 16 to 34 year olds. The company will provide wardrobes for Dimension Films projects and develop sweepstakes, events and promos around the films.
ACCESSION #
17848424

 

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