American Eagle agrees to outfit Dimension Films' casts

July 2000
Advertising Age;7/24/2000, Vol. 71 Issue 31, p54
Trade Publication
The article reports that American Eagle Outfitters Inc. had entered a marketing deal with Miramax Films Corp.'s Dimension Films unit that includes joint promotions and advertisement efforts aimed at 16 to 34 year olds. The company will provide wardrobes for Dimension Films projects and develop sweepstakes, events and promos around the films.


Related Articles

  • American Eagle, Miramax Deal: A Risky New Road. Young, Vicki M. // WWD: Women's Wear Daily;7/24/2000, Vol. 180 Issue 14, p2 

    Reports the sponsorship deal of American Eagle Outfitters with Miramax as the official wardrobe provider of its division company Dimension Films in New York. Promotion of American Eagle wardrobes in the films produced by Dimension Films; Views of several executives on the deal; Promotion of the...

  • American Eagle Near Deal With Miramax. Young, Vicki M. // WWD: Women's Wear Daily;7/19/2000, Vol. 180 Issue 11, p2 

    Reports that New York City-based American Eagle Outfitters is close to signing a multi-picture marketing deal with Hollywood, California-based Dimension Films, the genre film division of Miramax. Terms under the proposed alliance; Previous agreement between the companies; Other fashion...

  • Movie Deal for American Eagle. Young, Vicki M. // WWD: Women's Wear Daily;7/21/2000, Vol. 180 Issue 13, p15 

    Reports on a multipicture marketing deal between American Eagle Outfitters Inc. and Miramax Films Corp. Terms under the deal; Partnership between Tommy Hilfiger Corp. and Dimension Films' horror film `The Faculty.'

  • Tam Fashions American Eagle Plans. O'Loughlin, Sandra // Brandweek;12/8/2003, Vol. 44 Issue 45, p34 

    Profiles Michael Tam, executive VP/marketing for lifestyle apparel retailer American Eagle Outfitters. His aim for the company; Career in merchandising and marketing at Nordstrom and Starbucks; Management philosophy.

  • AWARDS & ACCOLADES.  // Apparel Magazine;Nov2004, Vol. 46 Issue 3, p6 

    The article presents information on several awards and accolades in the apparel industry. APL Logistics Ltd. was named Ocean Consolidator of the Year by American Eagle Outfitters Inc., while the "Apparel Magazine" won a 2004 APEX award for editorial excellence in the "new newsletter" category...

  • NEWS ROUNDUP.  // Brandweek;11/19/2001, Vol. 42 Issue 43, p5 

    Presents news briefs on advertising as of November 19, 2001. Launch of holiday television (TV) and print advertisements by American Eagle Outfitters; Features of the corporate TV spot produced by Springer & Jacoby for DaimlerChrysler; Information on a holiday campaign from Heineken.

  • Salt Lake City design firm's T-shirt enjoying national media attention. Johnson, Frances // Enterprise/Salt Lake City;4/21/2008, Vol. 37 Issue 43, p1 

    The article reports on the national media attention being gained by a t-shirt created by Salt Lake City, Utah design firm Hint Creative for American Eagle Outfitters and Declare Yourself youth voting campaign. Aside from appearing on the cover of "Seventeen," the t-shirt was also shown on the...

  • Retailer outfits prod'n arm. Graser, Marc // Daily Variety;8/27/2007, Vol. 296 Issue 40, p1 

    The article reports on the establishment of 77E, an entertainment production arm of American Eagle Outfitters Inc. in the U.S. The new company is expected to produce original web sites and content around events it sponsors. The move is part of the effort of American Eagle to court young...

  • Martin + Osa's Offbeat Path. Moin, David // WWD: Women's Wear Daily;6/2/2006, Vol. 191 Issue 117, p3 

    The article reports on the marketing campaign of the active lifestyle brand Martin + Osa for its retail stores. The advertising designs for the stores are described. The tag line of the brand is cited. The interior and exterior design of the brand's store is mentioned. Information on the...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics