TITLE

Sheep take it on the lam, thanks to Serta

PUB. DATE
July 2000
SOURCE
Advertising Age;7/24/2000, Vol. 71 Issue 31, p54
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the new television campaign that features a flock of counting sheep from Serta. The clay animation in the commercials is the work of Aardman Studios. Doner developed the advertising in which the sheep show up for their usual night shift only to learn they are no longer needed by their clients who have instead bought a restful Serta mattress.
ACCESSION #
17848410

 

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