TITLE

Breaking: Coke Light

PUB. DATE
July 2000
SOURCE
Advertising Age;7/24/2000, Vol. 71 Issue 31, p50
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the advertisement of Coca Cola Co. that gives new meaning to the term subliminal seduction in a trio of television spots from Berlin, Cameron & Partners in New York. The advertisement features a couple which flirtatiously interplays how ulterior motives can be misread. The advertisement broke in June 2000 in Central Africa and Europe.
ACCESSION #
17848297

 

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