TITLE

Sergio Zyman's marketing site takes a fresh name

PUB. DATE
July 2000
SOURCE
Advertising Age;7/24/2000, Vol. 71 Issue 31, p36
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the relaunching of Web site by Sergio Zyman, former senior vice president-chief marketing officer of Coca-Cola Co. The site, ZMarketing.com, is designed for marketing professionals. It will provide marketing tools and information to help them accelerate their business revenue and profit growth. Also, the site will provide proprietary content, access to software, and online applications.
ACCESSION #
17846254

 

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