TITLE

Signature awards $35 mil in direct

AUTHOR(S)
Krol, Carol
PUB. DATE
April 1999
SOURCE
Advertising Age;4/19/1999, Vol. 70 Issue 17, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the plan of Signature Group to name FCB Direct and Grey Direct for its automobile clubs and health-related services in the U.S. in 1999. This is a combined $35 million in direct marketing expenditures. FCB Direct gets Amoco Auto Club, Montgomery Ward Auto Club, Signature Auto Club and Mobile Auto Club, which comprise a total of $20 million in spending. Grey Direct takes the $15 million dental and health services business, an assignment that includes direct mail, direct-response print and database modeling.
ACCESSION #
1784590

 

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