TITLE

Agencies locked in high-tech musical chairs

AUTHOR(S)
Johnson, Bradley
PUB. DATE
April 1999
SOURCE
Advertising Age;4/19/1999, Vol. 70 Issue 17, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article discusses issues regarding the change of advertising agencies by computer companies in the U.S. in 1999. Microsoft Corp. is doing a closed review for an agency to handle U.S. advertising for Windows software. Intel Corp. moved its estimated $25 million business-to-business work at the beginning of April 1999 to Messner Vetere Berger McNamee Schmettere/Euro RSCG. Dell Computer Corp. is looking for a new product agency after Goldberg Moser O'Neill resigned the $90 million account. These changes may simply be the tumult of the market. Though overall tech product sales are booming, intense price competition especially in personal computers has put suppliers under intense pressure to maintain revenue growth, margins and stock prices.
ACCESSION #
1784589

 

Related Articles

  • For the record.  // Advertising Age;4/5/1999, Vol. 70 Issue 15, p36 

    Presents news briefs on the advertising industry as of April 5, 1999. Information on how the reorganization of Microsoft Corp. will affect its advertising; Campaign being utilized by Coca-Cola Co. to launch its Dasani bottled water; Decision of Intel Corp. to move its $25 million...

  • Adages. Johnson, Bradley // Advertising Age;10/26/1998, Vol. 69 Issue 43, p8 

    This section offers updates on the advertising industry in the U.S. The total advertising spending on Glad in 1997 declined to $6.6 million. Originally, it amounted to $18 million. Messner Vetere Etc./Euro RSCG was selected by Intel Corp. as its consumer agency. A page advertisement in the...

  • Intel consolidates at Messner.  // Advertising Age's Business Marketing;May99, Vol. 84 Issue 5, p46 

    Reports that Messner Vetere Berger McNamee Schmetterer/Euro RSCG will handle Intel Corp.'s business-to-business advertising account.

  • Intel Breaks Mobile Processor Ads. Kaplan, David // Adweek Southeast Edition;3/25/2002, Vol. 23 Issue 13, p40 

    Presents information on the advertising campaign created by Messner Vetere Berger McNamee Schmetterer/Euro RSCG for Intel's Mobile Pentium 4 Processor-M. Features of the campaign; Tagline used.

  • Euro Flash. Fromm, Emily // Adweek Southeast Edition;09/13/99, Vol. 20 Issue 37, p28 

    Presents information on the advertising campaign created by Messner Vetere Berger McNamee/Schmetterer Euro RSCG New York for Phillips high-definition television. Advertising tagline; Comments creative director Phil Silvestri; Features of the television commercials.

  • MVBMS Ends Flat Structure. Dini, Justin // Adweek Western Edition;12/21/98, Vol. 48 Issue 51, p25 

    Reports on Messner Vetere Berger McNamee Schmetterer/Euro RSCG's alteration of its flat management structure. Top executives in the advertising agency; Growth of the agency since 1987; Purpose of the organizational changes.

  • MVBMS Adds Post to Ensure Consistent Volvo Creative. Mack, Ann M. // Adweek Western Edition;04/16/2001, Vol. 51 Issue 16, p2 

    Reports the addition of a post at the advertising company Messner Vetere Berger McNamee Schmetterer/Euro RSCG. Function of the post; Appointee for the position.

  • Name-dropping not allowed.  // Advertising Age's Creativity;Feb2000, Vol. 8 Issue 1, p9 

    Focuses on the contest held by advertising agency Messner Vetere Berger McNamee Schmetterer/Euro RSCG which offered $1,000 to the employee who came up with the most creative take on the company name. Name of the winner and the winning tag line; Comment by founding partner Tom Messner about the...

  • CNN Awards Bonus to MVBMS. Sampey, Kathleen // Adweek Southeast Edition;03/06/2000, Vol. 21 Issue 10, p72 

    Reports that Cable News Network has selected the advertising agency Messner Vetere Berger McNamee Schmetterer/Euro RSCG. Agencies that competed for the two accounts awarded; Value of the accounts; Tagline for the entire brand.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics