Agencies locked in high-tech musical chairs

Johnson, Bradley
April 1999
Advertising Age;4/19/1999, Vol. 70 Issue 17, p4
Trade Publication
This article discusses issues regarding the change of advertising agencies by computer companies in the U.S. in 1999. Microsoft Corp. is doing a closed review for an agency to handle U.S. advertising for Windows software. Intel Corp. moved its estimated $25 million business-to-business work at the beginning of April 1999 to Messner Vetere Berger McNamee Schmettere/Euro RSCG. Dell Computer Corp. is looking for a new product agency after Goldberg Moser O'Neill resigned the $90 million account. These changes may simply be the tumult of the market. Though overall tech product sales are booming, intense price competition especially in personal computers has put suppliers under intense pressure to maintain revenue growth, margins and stock prices.


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