TITLE

Little 'Brother Indian-'aire'

AUTHOR(S)
Lippe, Dan
PUB. DATE
July 2000
SOURCE
Advertising Age;7/24/2000, Vol. 71 Issue 31, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the use of television programs to promote various projects in the U.S. Partnership for a Healthy Mississippi used "Big Brother" of CBS for an inspiration in a new public health push. "Cold Turkey" is used to promote the latest partnership's Question it anti-tobacco campaign. The television program will shutter five pack-a-day smokers in a two-bedroom apartment for a week of unfiltered surveillance without tobacco.
ACCESSION #
17845839

 

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