Life after TOBACCO

Krol, Carol
April 1999
Advertising Age;4/19/1999, Vol. 70 Issue 17, p1
Trade Publication
This article discusses issues concerning outdoor advertisements of anti-tobacco messages in the U.S. in 1999. Since last summer 1998, a new crop of billboards has caught the eyes of motorists on Interstate 5 in Seattle, Washington. The advertisements are the first wave of anti-tobacco messages that will be used across the U.S. in 1999. Conventional wisdom once dictated that the outdoor industry could not survive without the hundreds of millions of dollars in revenue pulled in each year from U.S. tobacco marketers. Now it seems not only can the industry survive the loss of that revenue, it can thrive in a nicotine-free world. Outdoor executives are expressing a collective sigh of relief about the agreement, which requires cigarette advertisers to scrape billboards clean of tobacco advertisements. INSET: From Broadway to to skaters' T-shirts.


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