TITLE

USPS plans $200 mil-plus review

AUTHOR(S)
Teinowitz, Ira; Snyder, Beth
PUB. DATE
April 1999
SOURCE
Advertising Age;4/19/1999, Vol. 70 Issue 17, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the plan of the U.S. Postal Service (USPS) to reduce its marketing budget and to review its advertising account in 1999. The USPS is reducing its marketing budget by $50 million and readying a review of its advertising account. The five-year contract for all media buying and creative work on Global Priority Mail ends on September 10, 1999. The other three five-year postal service contracts are held by Foote, Cone & Belding for U.S. Priority Mail and stamps, Draft Worldwide for direct mail and Frankel for employee communications and for running stamp-collecting programs. Those contracts end September 10, 1999. This all follows an internal review of advertising and an order from Postmaster General William J. Henderson to reduce $800 million in service spending because of a revenue shortfall.
ACCESSION #
1784574

 

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