TITLE

Saatchi gets global duties for P&G's Ariel

PUB. DATE
July 2000
SOURCE
Advertising Age;7/24/2000, Vol. 71 Issue 31, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the move of Procter & Gamble Co. (P&G) to shift its Ariel laundry detergent account in Latin America. The company has decided to transfer its account from D'Arcy Masius Benton & Bowles Inc. to a Saatchi & Saatchi Co. PLC branch in the region. The contract provides that the new advertising agency will handle the global responsibility of the Tide and Ariel laundry detergent brands.
ACCESSION #
17845252

 

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