TITLE

GM hears pitches for $2.6 bil account

PUB. DATE
July 2000
SOURCE
Advertising Age;7/24/2000, Vol. 71 Issue 31, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the move of General Motors Corp. (GM) to hear the presentation of three advertising agencies that are competing for GM's media planning account in the U.S. GM has already allocated $2.6 billion for its advertising spending. The presenters include Interpublic Group of Cos. Inc., Starcom MediaVest Group and Carat Media.
ACCESSION #
17845235

 

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