TITLE

Apple's 'Think different' captures the Grand Effie

PUB. DATE
June 2000
SOURCE
Advertising Age;6/12/2000, Vol. 71 Issue 25, p76
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that Apple Computer's "Think different" campaign has won the Grand Effie at the June 7, 2000 show for the awards presented by the New York chapter of the American Marketing Association. The campaign is handled by TBWA/Chiat/Day. Meanwhile, BBDO Worldwide and DDB Worldwide tied for the most Gold Effies with three each.
ACCESSION #
17844044

 

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