Apple's 'Think different' captures the Grand Effie

June 2000
Advertising Age;6/12/2000, Vol. 71 Issue 25, p76
Trade Publication
The article reports that Apple Computer's "Think different" campaign has won the Grand Effie at the June 7, 2000 show for the awards presented by the New York chapter of the American Marketing Association. The campaign is handled by TBWA/Chiat/Day. Meanwhile, BBDO Worldwide and DDB Worldwide tied for the most Gold Effies with three each.


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