TITLE

E-commerce, new economy preoccupy IAA Congress

PUB. DATE
June 2000
SOURCE
Advertising Age;6/12/2000, Vol. 71 Issue 25, p64
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the highlights of the International Advertising Association Congress (IAAC) in London, England. In his speech, director of MIT Media Lab Nicholas Negroponte cautions the electronic-commerce marketers against ignoring developing countries. Meanwhile, Star TV Senior Vice President Peggy Lam predicts that China will remain an elusive market for foreigners.
ACCESSION #
17844012

 

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