TITLE

MTV develops pair of ads for PepsiCo's Fruitworks

PUB. DATE
June 2000
SOURCE
Advertising Age;6/12/2000, Vol. 71 Issue 25, p64
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that PepsiCo has added national media on its campaign for its Fruitworks brand. Pepsico's media partner, MTV has developed commercials that will be aired exclusively on the cable network to target 15-to-25-year-olds. The campaign estimated to be $10 to $15 million, will launch on June 30, 2000.
ACCESSION #
17843994

 

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