TITLE

Urban lifestyle portal plans $4 million campaign

PUB. DATE
June 2000
SOURCE
Advertising Age;6/12/2000, Vol. 71 Issue 25, p54
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports that Urbangoods.COM will launch its service as an urban lifestyle portal for people 21 to 40 years of age. The Web site will provide information about hotels, salons and nightclubs in 48 metropolitan cities in the United States. The site was developed through the partnership of MapQuest and AccuWeather. Urbangoods is planning to hire an agency to handle its advertising campaign following the launch.
ACCESSION #
17841367

 

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