Advertisers agree on interactive TV technology

June 2000
Advertising Age;6/12/2000, Vol. 71 Issue 25, p52
Trade Publication
The article reports that a group of advertisers have agreed to launch interactive television electronic-commerce, direct-response and other forms of advertising campaigns through the use of interactive through RespondTV. RespondTV's technology will allow advertisers to serve advertisements on interactive TV providers. Several advertisers supporting the interactive TV technology are the Advertising Council, American Airlines, Allstate and CDnow


Related Articles

  • Sky's chief resorts to monkey business in battle with ITV digital.  // Campaign;8/10/2001, Issue 32, p40 

    Focuses on the rebranding campaign in ITV Digital Co., an interactive television channel.

  • Why Warner Bros.' movie test on Facebook matters. A Lot. LEARMONTH, MICHAEL // Advertising Age;3/14/2011, Vol. 82 Issue 11, p14 

    The author offers opinions on the agreement between motion picture industry firm Warner Bros. and social media company Facebook to market purchases and rentals of films through the latter firm's online social network, arguing that the agreement could represent a fundamental change in the mass...

  • ROUNDUP.  // America's Network;10/1/2005, Vol. 109 Issue 10, p10 

    This article presents the result of a new survey from Kagan Research on interactive television. The survey estimates that total revenue from electronic transactions conducted via gaming, television commerce and interactive advertising will reach 2.4 billion dollars in 2009. These interactive...

  • BCAP offers help to advertisers over content of red-button ads.  // New Media Age;7/21/2005, p3 

    The article reports on the help offered by the Broadcast Committee of Advertising Practice (BCAP) to advertisers concerning the use of interactive TV advertising in Great Britain. The move is intended to clear up widespread confusion in the industry sparked after DaimlerChrysler AG had a...

  • Ad watch. Sheldon, Nigel // New Media Age;12/11/2003, p14 

    Focuses on the launching of response-oriented advertising by interactive television broadcasters in Great Britain. Mechanics of the campaign for Honda Civic; Review of the Jonny and Becks campaign for Adidas. INSET: INTERACTIVE ADVERTS.

  • REVIEW.  // Campaign;3/9/2001, Issue 10, p5 

    Presents updates related to advertising in Great Britain as of March 2001. Recruitment of Nick Cross as the chief marketing officer of Egg; Information on the marketing strategies of ITV2; Selection of Atlas to handle the campaigns of the Alzheimer's Society.

  • Go launches iTV ad campaign.  // Marketing Week;10/11/2001, Vol. 24 Issue 35, p14 

    Reports the launching of an interactive television advertising campaign by Go, an airline in Great Britain.

  • HSA targets young families with first foray into interactive TV ads. Mutel, Glen // Precision Marketing;1/4/2002, Vol. 14 Issue 14, p6 

    Reports on the use of interactive television by healthcare cash plan provider HSA as a response medium with a through-the-line campaign aimed at families. Details on the campaign; Services of the provider through its Sky Active; Remarks from Richard Preston, head of marketing communications at HSA.

  • Pampers unveils first interactive campaign. Bonello, Deborah // Campaign;5/4/2001, Issue 18, p11 

    Focuses on the launching of the interactive television advertising campaign of Procter & Gamble Co. for its Pampers range in Great Britain. Selection of Saatchi Vision for the campaign; Details of the advertisement; Availability of additional information and expert opinion on babies and childcare.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics