TITLE

Advertisers agree on interactive TV technology

PUB. DATE
June 2000
SOURCE
Advertising Age;6/12/2000, Vol. 71 Issue 25, p52
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that a group of advertisers have agreed to launch interactive television electronic-commerce, direct-response and other forms of advertising campaigns through the use of interactive through RespondTV. RespondTV's technology will allow advertisers to serve advertisements on interactive TV providers. Several advertisers supporting the interactive TV technology are the Advertising Council, American Airlines, Allstate and CDnow
ACCESSION #
17841351

 

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