TITLE

Globe and Mail's billboards deliver big news in Toronto

AUTHOR(S)
Nicholson, Joe
PUB. DATE
April 1999
SOURCE
Editor & Publisher;04/03/99, Vol. 132 Issue 14, p32
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that `Globe and Mail' newspaper is publishing color reproductions of each issue's Page One on giant-sized outdoor billboards in Toronto, Ontario. Launch of campaign on March 22, 1999 in partnership with the Xerox Corp.; Assessment of the effectiveness of the campaign.
ACCESSION #
1784022

 

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