Globe and Mail's billboards deliver big news in Toronto

Nicholson, Joe
April 1999
Editor & Publisher;04/03/99, Vol. 132 Issue 14, p32
Trade Publication
Reports that `Globe and Mail' newspaper is publishing color reproductions of each issue's Page One on giant-sized outdoor billboards in Toronto, Ontario. Launch of campaign on March 22, 1999 in partnership with the Xerox Corp.; Assessment of the effectiveness of the campaign.


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