Cricket moves up the order

Gillis, Richard
July 2005
Marketing (00253650);7/20/2005, p30
Trade Publication
The article provides information on the current scenario of England cricket in relation to this summer's Npower Ashes series. England cricket is enjoying its best period for 20 years. In a summer without an Olympics or major international football tournament to distract attention, the sport has the media space to set out its stall to a new generation of fans. The signs are good. Tickets for this summer's Npower Ashes series against Australia have sold out, while a new crop of marketable young stars such as Andrew Flintoff and Kevin Pietersen have helped energise the image of the national team. In addition, the audacious introduction of Twenty20 cricket three years ago has been a big hit.


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