TITLE

NEW DIRECTIONS BRAND-BUILDING

PUB. DATE
July 2005
SOURCE
Brand Strategy;Jul/Aug2005, Issue 194, p47
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the survey indicating the concentration of marketers in building short-term sales. Favor given to the Internet, direct mail and promotions as marketing tools; Percentage of marketers believing the dominance of television as a medium for building brand equity; Attitude of marketers in Romania and Russia about the marketing business.
ACCESSION #
17830733

 

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