Pollitt, Heather
July 2005
Brand Strategy;Jul/Aug2005, Issue 194, p42
Trade Publication
Shares the author's views about obesity. Likelihood for obese people to receive abuses for the way they look; Development of the feeling of inadequacy through continual reinforcement in the form of disparaging look; Reasons prompting obese people attending a gym to quit the program. INSET: RESEARCH.


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