TITLE

Super models

AUTHOR(S)
Rattray, Alec
PUB. DATE
July 2005
SOURCE
Brand Strategy;Jul/Aug2005, Issue 194, p36
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Explores the marketing models that help businesses communicate a common understanding of branding. Message of the iceberg model of product branding; Emphasis given to the brand as a shared commitment in the doughnut model; Connection of all the aspects of experience in the engine approach of product branding.
ACCESSION #
17824404

 

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