TITLE

All sides of the story

AUTHOR(S)
Jameson, Lucy
PUB. DATE
July 2005
SOURCE
Brand Strategy;Jul/Aug2005, Issue 194, p35
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the research about the pattern of consumer demands for several brands in Great Britain. Likelihood for bigger brands to have a stronger appeal to consumers; Advantage of creating a grapevine panel on how people related to brands; Benefit of celebrity advertising in getting the attention of the consumers.
ACCESSION #
17824400

 

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