All sides of the story

Jameson, Lucy
July 2005
Brand Strategy;Jul/Aug2005, Issue 194, p35
Trade Publication
Focuses on the research about the pattern of consumer demands for several brands in Great Britain. Likelihood for bigger brands to have a stronger appeal to consumers; Advantage of creating a grapevine panel on how people related to brands; Benefit of celebrity advertising in getting the attention of the consumers.


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