TITLE

Rant and rave

AUTHOR(S)
Edwards, Paul
PUB. DATE
July 2005
SOURCE
Brand Strategy;Jul/Aug2005, Issue 194, p34
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Explores the attitudes of consumers towards brands in Great Britain. Tendency for British consumers not to condemn businesses who break the law; Frustrations about the trends of modern society; Perception over brand choice and the time-decision making it entails.
ACCESSION #
17824395

 

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