TITLE

Last orders

AUTHOR(S)
Brough, Colin
PUB. DATE
July 2005
SOURCE
Brand Strategy;Jul/Aug2005, Issue 194, p32
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Explores the strategies employed to uphold government regulations concerning the marketing of food and alcohol brands in Great Britain. Introduction of sensible drinking messages; Avoidance of using sexy women or any references to sex in advertising; Adoption of marketing programs that focus on the taste, flavor or organic content of a product.
ACCESSION #
17824390

 

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