TITLE

The emotional touch

AUTHOR(S)
Doonar, Joanna
PUB. DATE
July 2005
SOURCE
Brand Strategy;Jul/Aug2005, Issue 194, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the reorganization of the operation of camera manufacturer Canon Europe. Attention given to the promotion of its imaging products; Reduction in the number of creative agencies; Commitment in invoking corporate social responsibility, sponsorship and experiential marketing. INSET: KEY LEARNINGS.
ACCESSION #
17824199

 

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