TITLE

The numbers journey

PUB. DATE
July 2005
SOURCE
Brand Strategy;Jul/Aug2005, Issue 194, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the investment process of global consumer product manufacturer Procter & Gamble Co. Emphasis given to the marketing spending of the company; Attention in balancing the short term with the long-term brand value and equity; Establishment of a global marketing return of investment center of expertise.
ACCESSION #
17824105

 

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