TITLE

Unravelling the loyalty literature

PUB. DATE
July 2005
SOURCE
Brand Strategy;Jul/Aug2005, Issue 194, p9
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on the importance of marketing strategy to increase the value of customers. Relationship between longevity and likelihood of making a positive recommendation; Significance of consumer research; Factor influencing to consumer loyalty.
ACCESSION #
17823953

 

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