TITLE

Ben & Jerry's chills out in Clapham

PUB. DATE
July 2005
SOURCE
Brand Strategy;Jul/Aug2005, Issue 194, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the strategy of ice cream maker Ben & Jerry's to promote its product through the summer festival in London, England. Number of people involved in the festival; Inclusion of games and competitions.
ACCESSION #
17823950

 

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