Ben & Jerry's chills out in Clapham

July 2005
Brand Strategy;Jul/Aug2005, Issue 194, p8
Trade Publication
Reports on the strategy of ice cream maker Ben & Jerry's to promote its product through the summer festival in London, England. Number of people involved in the festival; Inclusion of games and competitions.


Related Articles

  • Hindustan Unilever launches over half-a-dozen premium products : Will help the company in expanding its margin.  // FRPT- FMCG Snapshot;3/ 2/2014, p9 

    The article reports that consumer goods maker Hindustan Unilever (HUL) has launched over half-a dozen premium products that include Tresemme, Toni and Guy, and Surf Excel Liquid for expanding HUL's market margin. Topics discussed include HUL's growth in its personal care and wash category, the...

  • As Ice Cream Goes, So Goes Private Label.  // Private Label Buyer;Sep2010, Vol. 24 Issue 9, p12 

    The article discusses a study which revealed that ice cream retailers' primary use of private label is to take margin from national brands to reduce prices and enhance customer service. Timothy J. Richards of Arizona State University said that a higher margin on the private label units sold is...

  • Ice cream manufacturer to expand into 20,000 square feet. Johnson, Frances // Enterprise/Salt Lake City;6/5/2006, Vol. 35 Issue 48, p1 

    Reports on the expansion of Spotted Dog Creamery, an ice cream manufacturer based in Park City, Utah. Acquisition of a manufacturing facility by Spotted Creamery; Marketing strategy used by owner John Winders; Programs initiated by Winders to show his appreciation to customers.

  • In Dairy Queen Plan, Every Day is Sundae. Hein, Kenneth // Brandweek;3/15/2004, Vol. 45 Issue 11, p4 

    Presents information on the changes in the marketing strategies of U.S. ice cream chain Dairy Queen in 2004. Reasons for the change in strategies; Decline in the sales of the company from 2000 to 2002; Description of several television advertisements made to introduce the company's Cheesequake...

  • The cold wars. Clark, Nicola // Marketing (00253650);8/12/2009, p28 

    The article reports on the economic performance and market position of the ice cream industry in Great Britain in 2009. Results of a market analysis show that consumers continue to demand ice cream products resulting into the increase in their sales but the industry lacks a strategy that will...

  • Mushy marketing practices produce produce soft growth for the ice cream market.  // Marketing News;8/31/1984, Vol. 18 Issue 18, p12 

    The article reports on the need for the ice cream industry to implement strong marketing techniques to increase profit and cope with competition in the U.S. According to a report, retail sales of ice cream will only reach $6.7 billion by 1990 from $6.2 billion in 1983. Premium and regular ice...

  • Carte D'Or builds loyalty with three-year drive.  // Precision Marketing;6/3/2005, Vol. 17 Issue 31, p3 

    The article focuses on Carte D'Or, the Unilever-owned ice-cream brand, which is seeking to scoop rivals with a three-year customer management drive. The initiative aims to build loyalty among 160,000 ice-cream lovers, as part of a pound 6.5 million marketing strategy. Customers are also...

  • SHORTLIST SHOWCASE: Unilever.  // Design Week (Online Edition);4/21/2011, p2141 

    The article presents information on the marketing strategies adopted by Unilever PLC to promote its product. It informs that Unilever with the help of creative technology company SapientNitro worked to create the first smile-activated ice cream vending machine to make ice creams exciting and...

  • Thai ice cream label refreshes branding. Mulchand, Sangeeta // Media: Asia's Media & Marketing Newspaper;2/13/2004, p11 

    Thai local ice cream brand Cremo is undergoing a complete facelift, including a new logo, packaging and ad campaign. The move aims at rejuvenating its 25-year old image and promoting sales up by 40 per cent in the next 12 months. The brand's new logo sports a star drawn freehand, and colored...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics