TITLE

Wealthy and wise

AUTHOR(S)
Perkins, Brian
PUB. DATE
July 2005
SOURCE
Brand Strategy;Jul/Aug2005, Issue 194, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on the effort of retailers such as Tesco or Wal-Mart Store Inc. in increasing its purchasing power and international production facilities and can provide better quality products at lower prices. Identification of the consumer loyalty; Determination of the consumer spending; Observation of value perception.
ACCESSION #
17823949

 

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