TITLE

Launches and rebrands

PUB. DATE
July 2005
SOURCE
Brand Strategy;Jul/Aug2005, Issue 194, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports global developments on business enterprises. Advertisement of the Coca-Cola Zero, a no-calorie cola by advertising agency Crispin Porter + Bogusky in North America; Reintroduction of the Fiat-branded shoes in Italy; Launch of an environmentally-friendly hybrid vehicle in the U.S.
ACCESSION #
17823935

 

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