TITLE

Purple oceans

AUTHOR(S)
Lewis, Elen
PUB. DATE
July 2005
SOURCE
Brand Strategy;Jul/Aug2005, Issue 194, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Describes the concept of the Blue ocean strategy on business enterprises. Contribution of the competition on the quality of products and services; Example of the strategy on the circus industry; Definition of the industry.
ACCESSION #
17823921

 

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