TITLE

X-panding to 3 'Premiere' covers

AUTHOR(S)
Lippe, Dan; Goetzl, David; Speer, Larry
PUB. DATE
June 2000
SOURCE
Advertising Age;6/12/2000, Vol. 71 Issue 25, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on Hachette Filipacchi's "Premiere" magazine's July 2000 issue featuring three "collector's edition covers" linked to 20th Century Fox's "X-Men" movie. According to editor in chief Jim Meigs, the magazine's goal is to develop covers for core movie audience. The magazine's sales has increased by 10 percent for the "X-Men" issue.
ACCESSION #
17823917

 

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