Survey finds few recall Web drug ads

June 2000
Advertising Age;6/12/2000, Vol. 71 Issue 25, p2
Trade Publication
The article reports on findings of Time Inc.'s third annual direct-to-consumer effectiveness study which showed that 23 percent of respondents use the Internet as a primary source of healthcare information. However, the study also revealed that only 1 percent recall seeing an advertisement for a prescription drug on the Web.


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