TITLE

Bcom3, Dentsu form joint venture

PUB. DATE
June 2000
SOURCE
Advertising Age;6/12/2000, Vol. 71 Issue 25, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that Bcom3 Group will form a joint venture company in Tokyo, Japan, to be called Beacon. Beacon will combine the existing operations of Leo Burnett Co. and D'Arcy Masius Benton and Bowles. Furthermore, Dentsu will have an equity in the joint venture. Beacon is expected to bill $430 million.
ACCESSION #
17823088

 

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