TITLE

Microsoft ponders name for strategy

PUB. DATE
June 2000
SOURCE
Advertising Age;6/12/2000, Vol. 71 Issue 25, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that Microsoft Corp. is considering six names for its Next Generation Windows Services business strategy. The strategy is expected to create a brand for the software company. The naming and brand strategy efforts are handled by McCann-Erickson and Interbrand. Microsoft has also started reviewing agencies and brand consultancies for the overhaul of the company's entire brand structure.
ACCESSION #
17823082

 

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics