TITLE

Super Bowl prices start at $2.5 mil

PUB. DATE
June 2000
SOURCE
Advertising Age;06/12/2000, Vol. 71 Issue 25, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports that CBS has started pricing the 2001 Super Bowl commercials. Media executives have disclosed that the starting price is $2.5 million for a 30-second spot. Meanwhile, American Broadcasting Co.'s initial pricing for the Super Bowl is $1.8 million and has increased to an average $2.2. million.
ACCESSION #
17822691

 

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