TITLE

Feet of engineering

AUTHOR(S)
Excell, Jon
PUB. DATE
May 2005
SOURCE
Engineer (00137758);5/3/2005, Vol. 293 Issue 7674, p32
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports that at Adidas' Innovation Team, Tim Lucas brings an engineering approach to sports, producing trainers that adapt to the wearer and footballs that know when they cross the line. Biomechanics; Mechanical engineering; Materials research; Participation of a team of marketing-focused designers who inevitably want to make all kinds of aesthetic changes to shoes being developed.
ACCESSION #
17814815

 

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