TITLE

the big push

PUB. DATE
July 2000
SOURCE
Advertising Age;7/10/2000, Vol. 71 Issue 29, p54
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports the television advertising of New York-based Estee Lauder Cos. Inc. for its Idealist skin refiner product. It features a global that transforms into a cube and pyramid. The product then emerges from the global before the scene shifts to a close-up of Lauder model Elizabeth Hurley. The advertising is created in-house by Lauder.
ACCESSION #
17811363

 

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