TITLE

breaking: Long John Silver's

PUB. DATE
July 2000
SOURCE
Advertising Age;7/10/2000, Vol. 71 Issue 29, p52
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the advertising campaign of Long John Silver Inc. for its shrimp basket, created by Minneapolis, Minnesota-based Fallon. Rich Stoddart, director of account services, said that the spot's "juxtaposition" of little people with shrimp was unintentional. The whole concept, he said, is the manifestation of a craving.
ACCESSION #
17811075

 

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