breaking: Long John Silver's

July 2000
Advertising Age;7/10/2000, Vol. 71 Issue 29, p52
Trade Publication
The article reports on the advertising campaign of Long John Silver Inc. for its shrimp basket, created by Minneapolis, Minnesota-based Fallon. Rich Stoddart, director of account services, said that the spot's "juxtaposition" of little people with shrimp was unintentional. The whole concept, he said, is the manifestation of a craving.


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