'You've got mail' does not apply to rich messages

Beeler, Amanda
July 2000
Advertising Age;7/10/2000, Vol. 71 Issue 29, p39
Trade Publication
The article reports that marketers in the U.S. testing rich e-mail often are deterred by America Online Inc. (AOL) when it comes to delivering messages enhanced with audio, video and interactive links. E-mail vendors said that 60 percent of e-mail addresses are able to receive HMTL-formatted messages, the rest are primarily AOL users. AOL has said that it plans move to HTML e-mail.


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